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Meetup — The Small Business Marketer’s Paradise
If you’re a Small Business owner or marketing professional in a small business, you undoubtedly find yourself at a point where you go to networking events and keep running into the same people over...
View ArticleWho should buy what you sell?
Part two of my four-part Marketing for the Best of Us™! Blog series, which answers the four critical questions for growing the revenue of any business. Who Should Buy what You Sell? If you are a...
View ArticleWhat are YOU selling?
What are YOU selling? Who should buy what you sell? Why should they buy what you sell? How do you inspire them to buy? This posting (What are YOU selling?) is part one of my four-part Marketing for the...
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Marketing for the Best of Us™!
What are YOU selling? Who should buy what you sell? Why should they buy what you sell? How do you inspire them to buy? Part three of my four-part Marketing for the Best of Us™! Blog series, which...
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Can More Money Be Charged for the Merchandise Because the Ceiling Looks...
Elevation/Section Through a Curved Ceiling If you have the budget a curved ceiling can add sophistication, and polish to a rectangular retail department or room. When used in a small space, perhaps...
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In Search of the Perfect Daytime Storefront: II. Dodging Double Vision
I have probably posted these notes about daytime storefronts in the wrong order. This post really should have been first because the images provide a visual definition of the main problem a designer...
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Follow the Trend – Increase Your Audience Using Social Media
Today, staying connected to the latest social media outlets is almost the equivalent of staying in touch with the world; especially when it comes to business. Each day, as a business owner, you ask the...
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Is This The Future of Advertisement?
Maybe you noticed it but you probably didn’t. It’s that post on your Facebook feed that is an ad, but its made to look like just another post from a friend. In this day and age where we expect our...
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Which Social Network is Right for Your Business?
so-many-social-networks (Photo credit: socialmediahq) Options abound when it comes to social media – there are dozens of “major” social networks (those with more than 500,000 active users) and new...
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Is Instagram Right for My Business?
With more than 70 million users in the United States and a user base that skews young and affluent, many businesses are taking another look at Instagram. Instagram is a mobile app-based photo sharing...
View ArticleHow Businesses are Using the Yo App
The Yo app was initially ridiculed by media as being the simplest and most pointless social app ever. But Yo app inventor Or Abel is laughing all the way to bank, as businesses have found ways to use...
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Recognition: Great to Get – Even Better to Give!
On March 23rd, the Alexandria SBDC will celebrate the fact that our colleague Patra Frame of Strategies for Human Resources has won the award as the State of Virginia SBDC Small Business Veteran of the...
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Spinning Your Wheels on Marketing?
The following blog was written by Heidi O’Leska, Vintage Juice Brand marketing, who presented a workshop on this subject for the Alexandria SBDC last week. More than likely, it’s not the marketing,...
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Business Finance 101
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on March 17, 2017. For many of us, understanding financial matters is a challenge, and...
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What’s the Industry Coming To?! Let’s Put Online Recruiting in Its (Proper)...
If the definition of insanity is repeating the same actions and expecting different results, the world of online job recruiting is certifiably bonkers. I encounter one or more of the following...
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Wire Management is a Design Issue
The cash wrap in the photo above is in a medium high end fashion boutique in a trendy “New Urban” style shopping center with other similar competitors up and down the center. I noted the problem...
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Showing hospitality to visitors
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on April 27, 2017. The start of baseball season, young green leaves on our trees and hints...
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Bring your toughest design problems!
will be showcasing many projects and explaining our services at the BL Business Expo on Friday June 2nd. Please Join us. The BL Business Expo Event, in its 13 year, showcases the products and services...
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National #SmallBusinessWeek Chat with @ScoreMentors and @Rieva
[View the story “#SmallBusinessWeek chat hosted by @ScoreMentors and @Rieva” on Storify] SCORE Association (previously Service Corps of Retired Executives) and Rieva Lesonsky (CEO, GrowBiz Media &...
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Learning LinkedIn: Adult Social Media
It’s that time of year: Pollen counts are high, toes are peeking out of shoes, and bright-eyed graduates are spilling out of classrooms and into the job market – the world of adulthood. Looking for...
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